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Action Group is a Malaysia-based company, with two main divisions – Action Eyewear (M) Sdn. Bhd. which is founded in 1997 and XOXO International Sdn. Bhd. which is well established since 2008. Action Eyewear is an innovative manufacturer in eyewear industry by pioneering functional and fashionable designs and serving customers (clients) in 35 countries worldwide. Our experienced and devoted team is highly trained to help clients to grow as well as excel in their brands.

In Malaysia, Action is one of the leading companies who distributes children and woman fashion accessories in the market. Our product ranges from :

  • Sunglasses
  • Handbags
  • Hair Accessories

Apart from developing our in-house brands, Action group are also Authorized Licensees for numbers of famous cartoon brands in Malaysia. Brands we carry includes :

In-house Brands

  • Action Eyewear
  • 1-2-C
  • EZ Over
  • Rexton
  • Sun Fighter
  • Speedster
  • XOXO
  • Cayla Rae
  • Dolce Dion
  • Riviera Kid’s
  • XOXO Kids

Cartoon Brands

  • Disney
  • Hello Kitty

Action Group has its products covering numbers of Department Stores, Hypermarkets, Boutiques & Shops, and Optical Shops. Yes, we are growing. We strive to achieve more point of sales in the coming year.

Our alliances partners :

Departmental Store

  • Parkson
  • Sogo
  • Metrojaya
  • Isetan One Utama
  • Robinsons
  • AEON
  • The Store
  • Amanjaya Mall C-Mart?
  • Ngiu Kee (KK)
  • Ngiu Kee Lintas Jaya?
  • CT Mall (KK)
  • Tong's (KK)
  • Boulevard (Kuching)
  • Daesco (Sibu)


  • AEON Big?
  • Giant
  • Mydin


  • Legoland Malaysia
  • Toy’s R Us
  • Anakku
  • World of Cartoons
  • World of Babies
  • Manjaku
  • Twins Baby
  • Tunas Manja
  • Animation World


XOXO as a day-to-evening lifestyle brand was one of the first juniors’ contemporary brands to design and sell “runway to realway” fashion apparel and accessories at affordable prices.

XOXO is devoted to develop fashion handbags and sunglasses to satisfy the desire of consumers in pursuing the vogue. The team promises to deliver products of uncompromising quality and unwaveringly strive for the best.?

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